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This website states the following, "About Non-Small Cell Lung Cancer." We analyzed that the web site said " About Non-Small Cell Lung Cancer." It also stated " Non-small cell lung cancer and its treatment. Molecular profiling and NSCLC treatment. Sign up to learn more. Full Prescribing and Patient Information. Important Safety Information and Indication. It is not known if XALKORI is safe and effective in children. Is to do a test. Lets talk about what that involves." The header had ALK directed therapy as the highest ranking search term. It was followed by ALK therapy, anti-tumor activity, and ALK patients which isn't as ranked as highly as ALK directed therapy. The next words they uses is ALK advanced NSCLC. advanced NSCLC therapy was also included and could not be seen by search crawlers.